In the food and beverage business, sommeliers, or wine stewards, serve an important role. Sommeliers are trained and knowledgeable wine professionals, often working in fine dining restaurants, who specialize in all aspects of wine service as well as wine and food pairing.
A similar level of professional designation can be found in the cannabis industry via the Ganjier program. Ganjier describes itself as “designed to elevate your cannabis credibility to a whole new level of expertise and respect.”
Ganjier recently launched its ‘Product Specialist Program’ that helps current and aspiring members of the emerging cannabis industry learn more about how cannabis products are made and consumed.
“Akin to the Level 1 Sommelier certification in the wine industry, or the Beer Server Certification in Cicerone, the Ganjier Product Specialist program is a 100% online training and credential program designed to ensure that cannabis professionals have comprehensive and accurate expertise around the wide range of cannabis products they are creating, marketing, and selling.” Ganjier stated in a press release.
“The Ganjier Product Specialist Program dives deeply into cannabis product knowledge and sets the standard for quality by giving participants an in-depth understanding of the plant and processes for creating cannabis products,” said Elizabeth Rice, Sales Director at Kiva Confections, Certified Ganjier. “At Kiva, we are passionate about giving our team professional development opportunities to learn from industry legends while furthering their knowledge and passion, as well as their careers at Kiva, and more broadly in the cannabis industry. Kiva has enrolled all of our consumer- and budtender-facing Field Marketing Representatives in this program to bring their level of expertise to the next level.”
Brands adopting Ganjier Product Specialist training for their employees at launch include:
- Kiva Brands
- Kiva Sales & Service
- Cookies
- Curaleaf
- Parallel
- Natura Life + Science
- Ascend Wellness
- Jane Technologies
- AlpineIQ
- Embarc
“Cannabis is remarkably complex, which is why there is broad consensus that more robust and focused cannabis education is essential to the health and success of our industry,” said Max Simon, CEO of Green Flower & Ganjier. “With the Ganjier Product Specialist program, we’re providing businesses with an affordable, accessible, and scalable solution to train their workforce in the areas that will have the strongest impact on growing their business and the industry at large.”
“For more information about how to invest in the success of your team through the Ganjier Product Specialist program, visit the website today—as well as the GPS business-to-business contact page to access exclusive B2B pricing.” the company stated in their press release.
“The programs of Ganjier are part of Green Flower’s robust continuum of cannabis education offerings. This also includes Green Flower’s partnerships with nearly 60 universities and colleges across the U.S., as well as business offerings such as Responsible Vendor Training (RVT) and Cannabis Handler Certificate (CHC) training.” the company also stated.